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Employment prospects of high importance to college freshmen


Monday, January 28, 2013

Many high school seniors will choose a college major based on a subject or field that interests them. However, while personal engagement is an important part of choosing a major, students should also consider the employment prospects of a given field. According to a recent study, earning potential and the availability of jobs are weighing heavily on many students' minds.

The study, titled "The American Freshman: National Norms Fall 2012," was conducted by the Higher Education Research Institute at the University of California, Los Angeles. Researchers polled more than 192,000 freshmen from 283 four-year colleges and universities across the country.

In 1976, around two-thirds of freshmen said that the ability to get a better-paying job was their primary motivation for attending college. Today, however, that figure stands at an all-time high of 88 percent, revealing that the economic uncertainty observed in the U.S. and abroad is motivating students to pursue degrees in order to maintain an edge in an increasingly competitive workforce.

Another key finding of the study suggests that students are not content with having better employment prospects they want to earn more, too. Almost three out of four students polled said the ability to earn more money was an important personal goal.

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